Ford is the leader in pickup trucks, with the F series outselling all other vehicles in the US market every year for decades. You might think that that would negatively affect resale value, since prices are often driven by scarcity. But, the opposite is true of Ford trucks, with resale value staying strong for the same reason sales of new Ford trucks are so good, they are simply exceptionally good trucks. This is especially true of Super Duty models, which rate much higher than the competition. Over a five-year period, the F-250 Super Duty will retain an average of 87% of its value2, an exceptionally good rating. And the F-350 is almost identical, at 86.95%. The F-150, though not a Super Duty, is still much higher than the competition at 86.75%. To contrast this, the GMC Sierra 2500HD, the F250’s direct competition, will only retain 71.3% of its value over the same five year period. The F-150’s competition fares slightly better, but with the Ram 1500 only holding onto 75.6% of its value, it still simply can’t compete with the Ford numbers.