Vehicles are one of the bigger purchases most people make, and unfortunately, the one that’s basically guaranteed to depreciate the most. But not all vehicles depreciate at the same rate, and the confidence that the public in general has in a given brand plays a major part in this. That’s good news for Ford since confidence in Ford is high, but in order to fully appreciate this, you have to really dig into the numbers. To help you with that, Sarchione Ford of Randolph has put together this guide which breaks down several aspects of resale value and shows how Ford is ahead of the game in these areas.
Kelley Blue Book, the industry leader for automotive analysis and expert vehicle reviews, conducts its Best Resale Value Awards each year. Their team of experts takes the time to carefully analyze the short-term and long-term valuation of vehicles across various different segments. After all, a vehicle that holds its value better and for longer can help enhance your ownership experience.
In an impressive fashion, Ford received a total of three model-specific awards for the 2024 iteration of the Kelley Blue Book Best Resale Value Awards(1). Demonstrating the brand’s commitment to long-lasting quality and dependability, choosing a Ford vehicle will certainly prove to be a rewarding decision.
Ford is the leader in pickup trucks, with the F-Series outselling all other vehicles in the US market every year for decades. You might think that that would negatively affect resale value since prices are often driven by scarcity. But, the opposite is true of Ford trucks with resale value staying strong for the same reason sales of new Ford trucks are so good, they are simply exceptionally good trucks.
This is especially true of Super Duty models, which rate much higher than the competition. Over a five-year period, the F-250 Super Duty will retain an average of 89% of its value(2), an exceptionally good rating. And the F-350 Super Duty is identical, also at 869%. The F-150, though not a Super Duty, is still much higher than the competition at 87.59%. To contrast this, the GMC Sierra 2500HD, the F-250’s direct competition, will only retain 81.41% of its value over the same five-year period. The F-150’s competition fares slightly better, but with the Ram 1500 only holding onto 77.27% of its value, it still simply can’t compete with the Ford numbers.
Mainstream sports cars typically aren’t known for their resale value. In fact, Kelley Blue Book doesn’t even have a sports car category for their Best Buy awards. But there are other sources we can look to for information on the subject, such as the iSeeCars reliability rankings. Reliability is the most important factor for determining resale value, and all of the KBB awards winners are also ranked first in their category for reliability. So it’s very much worth noting that the Mustang ranked #1 in the iSeeCars reliability rankings(3) for sports cars and that the #2 car was the Mustang Convertible. As it was with the trucks, Ford manages to shine even in categories that prove challenging for other manufacturers.
1 Source: https://www.kbb.com/awards/best-buy-awards-2024/
2 Source: https://caredge.com/ranks/depreciation/popular/5-year/best
3 Source: https://www.iseecars.com/reliability/ford-reliability
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