Ford Resale Value Guide - Updated for 2025

Reliability is obviously one of the most important factors in resale value, since nobody wants to be saddled with the costly repairs that come with an unreliable vehicle. But determining reliability can be a tricky thing to navigate. Reliability studies tend to be long-term, and this does indeed give you some very valuable data. But sometimes a single issue can drag down a vehicle’s rating for years after it was resolved, sometimes even after a total redesign. This, combined with the fact that quite a lot of things that go wrong with vehicles happen early on in the vehicle’s life, means that it’s a good idea to balance long-term studies out with initial quality ratings. Fortunately, JD Power does these kinds of studies(2), and Ford does quite well. Not only is Ford ranked well above average for initial quality, but the blue oval even beats other brands that have built their reputation mostly on reliability, like Toyota and Honda. JD Power even singled out the Ford Bronco Sport as an exceptionally good example of outstanding initial built quality.

Mainstream sports cars typically aren’t known for their resale value. In fact, Kelley Blue Book doesn’t even have a sports car category for their Best Buy awards. But there are other sources we can look to for information on the subject, such as the iSeeCars reliability rankings. Reliability is the most important factor for determining resale value, and all of the KBB awards winners are also ranked first in their category for reliability. So it’s very much worth noting that the Mustang ranked #1 in the iSeeCars 2025 reliability rankings(3) for sports cars and that the #2 car was the Mustang Convertible. As we’ve seen with the many awards heaped on the F-150 Lightning, Ford manages to shine even in categories that prove challenging for other manufacturers.